- Ear: Short item or graphic image appearing in upper
corners, usually on a cover page.
- Holder: An article concise enough to appear in its
entirety on Page One or a section cover page.
- Splitter: A short self-contained article on Page One
with a longer version appearing inside the newspaper, often in another section.
- Teaser: A short item, a headline, or photo with caption
referring to or promoting a news article or feature on inside pages.
- Jump: What an article does when it continues,
unfinished, from one page to another.
- Rail: A list or group of teasers, displayed down the
left side of Page One under a heading "Inside."
- Sky box: A promotional blurb or teaser above the Page
- Mainbar: The main story in a group of related articles.
- Sidebar: A separate but related story, usually shorter,
with information complementing the mainbar.
- Bleed: A photo or graphic image that runs to the margin
of a page or onto a facing page.
- Lead (pronounced "leed"): The first sentence
and/or paragraph of an article. Or the main story on a page.
- Readout: A second, more explanatory head, beneath the
- Pull quote: A quotation lifted from an article and
displayed in larger type for emphasis or graphic effect.
- Hammerhead: A headline placed vertically alongside an
article, rather than above it.
- Centerpiece: A photo and story that go together in a
prominent display on Page One or a cover page, often a focal point of the Sunday paper.
- Fold: The mid-page horizontal crease, used to define
story and photo location. Placement "above the fold" enhances impact, especially
on Page One.
- Off-lead: A Page One story above the fold but not as
prominently displayed as the lead story, or the one with the biggest headline.
- Masthead: A two-meaning term: (1) a listing of
executives, staff, operating and circulation data, or (2) the nameplate title at the top
of Page One.
- Graf: Short for paragraph, not to be confused with
graph, a chart showing comparisons.
- Nut graf: A paragraph in a story that sums up the
background and importance of a story. Sometimes called a So-what? graf.
- Double truck: A large ad spread across two facing
A scaled-down form for planning a page layout.