What in the world are DSPPs and DRIPs? Direct Stock Purchase Plans (DSPPs) and Dividend Reinvestment Plans (DRIPs) are two means by which you may buy and sell shares in a public company directly from the company, rather than through a broker. You become a registered shareholder in the company rather than having your shares held in 'street name' by a broker. Minimum investments and transaction costs are typically lower than through a discount or electronic broker. What exactly is a Direct Stock Purchase Plan (DSPP)? A Direct Stock Purchase Plan, or DSPP, allows you to enroll in a company's plan, buy shares by making a minimum initial dollar investment, and sell shares on the plan. Depending on the terms of each company's plan, you may also reinvest all or a portion of dividends at no or low cost, make occasional lump sum (optional cash) purchases, and even establish a regular monthly investment plan to buy stock. The primary benefits to shareholders typically include a low initial investment, low transaction costs, and the opportunity to build your share position inexpensively over time. What is a Dividend Reinvestment Plan (DRIP)? A Dividend Reinvestment Plan, or DRIP, is similar to a Direct Stock Purchase Program in many respects. However, in order to enroll in a DRIP, you must already own the minimum amount of shares designated by the plan. Once the initial purchase is made, DRIPs function similarly to DSPPs. You may make occasional optional cash purchases or reinvest your dividends at pre-designated intervals. Why should I care? When you buy stock direct from companies you get: low- or no-cost transactions investments in whole dollar amounts (purchase of fractional shares) dividends invested automatically back into buying more stock, if that is what you want to do the ability easily to invest monthly through automatic deductions from your bank account potential discounts on stock and/or special offers on company products and services.